EJEMPLO DE MASSCLUSIVI TY en http://www.trendwatching.com/ (último boletín) http://www.juanvaldezcafe.com/procafecol/ •Colombian Juan Valdez Cafe is a multinational coffeehouse chain with 120 outlets domestically. International expansion is driven by the Colombian Federation, who sees the chain’s success as a reason coffee contributes over 8% to GDP. These plans have seen the chain open shops in Latin America, the US, and Europe, as well as distribution in US Wal-Mart Stores and 650 supermarkets in South Korea.